IIFA and AquaKraft announce Be Water+ve program for Earth Day for water security in India's villages 

International Indian Film Academy (IIFA) and AquaKraft on the occasion of World Earth Day announced the launch of a unique Water advocacy and influencer program called Be Water+ve which endeavours to incubate a movement to make India’s villages Water +ve. The program is inspired by Hon’ble Prime Minister Narendra Modi’s vision and inspiration of achieving water security by 2047.

The Be Water +ve movement will be a composite of active advocacy addressing water security, on-ground interventions in drinking water, sanitation and  water recycling, community participation and governance, guided by the Ministry of Jal Shakti and several knowledge partners.

Speaking on the occasion, Minister of Jal Shakti, Shri Gajendra Singh Shekhawat said, “Looking ahead the need for water is increasing manifold. While the Jal Shakti Ministry has been doing extensive work that is being recognized as an inspiring effort across the world, it can only succeed when people join hands with government efforts. As our Prime Minister Shri Narendra Modiji has said, Jal Jan Abhiyaan and Jan Bhagidaari are needed simultaneously to achieve India’s Water Vision 2047 thereby ensuring longevity and permanent solutions.”

“The participation of corporate India and civil society only amplify the effort and would give a definite sense of ownership. I take this opportunity to laud the campaign BE WATER+ve  jointly launched by IIFA and AquaKraft. The most notable part of this campaign is the on-ground water management interventions proposed with inclusive participation by Corporates and Civil Society that would be amplified by celebrity ambassadors. I invite Corporates to join this campaign and contribute towards making India Water +ve. I congratulate IIFA & AquaKraft for curating such a unique initiative to activate public effort to Be Water +ve and commit to providing them all needed guidance and active support from the Jal Shakti Ministry”, Minister Shekhawatji added.

“Working together, IIFA and AquaKraft will create an informative and exciting campaign that would enlist support from civil society, corporate India and global corporates, while at the same time ensuring that the technologies deployed are world-class, sustainable and easy to implement over long periods accommodating climatic changes in line with the vision of Water SECURITY 2047”, said Dr Subramanya Kusnur speaking on behalf of the Be Water +ve initiative.

IIFA is the biggest film awards celebration that has been held for 23 years across the world and enjoys a viewership of 800m globally. The cinema celebration platform has been the largest celebrity advocacy platform and has been consistently activating social advocacy campaigns about the environment since 2007. 

AquaKraft has been at the forefront of advocating water sustainability since its inception in 2010. Over the decade it has innovated and implemented green, energy efficient and water +ve technologies in the area of drinking water and sanitation across the length and breadth of India.

Also Read: IIFA 2023 to continue with the Green Carpet tradition



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/i5fBYHS

Comments

Post a Comment

Popular posts from this blog

Salman Khan gets phone call from Maharashtra Chief Minister Eknath Shinde after gunshots fired at Mumbai residence: “We have instructed the Mumbai Police to thoroughly investigate the matter”

Bollywood superstar Salman Khan found himself at the center of a security breach when two unidentified assailants fired shots outside his residence Galaxy Apartments in Mumbai. The incident, which took place early Sunday morning, prompted swift action from Maharashtra Chief Minister Eknath Shinde, who reached out to the actor to assure him of heightened security measures. Following a discussion with Mumbai Police Commissioner, it was unanimously agreed to bolster Salman Khan's security detail in response to the alarming incident. Chief Minister Shinde, addressing the media, condemned the attack as "unfortunate" and pledged that the perpetrators would be apprehended and face the full force of the law. “The government stands firmly behind Salman Khan and his family during this troubling time,” Shinde affirmed, as reported by India Today. “We have instructed the Mumbai Police to thoroughly investigate the matter and ensure the safety of the actor and his loved ones.” CCTV
Read more

Randeep Hooda opens up about standing up for Alia Bhatt when Kangana Ranaut slammed her; says, “She was unfairly targeted”

Alia Bhatt not only received love and appreciation from audience but also critics post her performance of a feisty girlfriend of a struggling rapper in Gully Boy. While she also received accolades, co-actress Kangana Ranaut had slammed her calling the appreciation she garnered as a part of ‘nepotism’. However, Randeep Hooda, who has worked with both actresses, took a stand for Alia and even appreciated her for taking the criticism coming her way in her stride. In an interview with Siddharth Kanan, Randeep Hooda opened up about taking a stand for her and maintained that he decided to do that because he felt she was being unfairly targeted. He said, “While making Highway, I developed a spiritual bond with Alia. I don’t know if it’s the same for her. That’s up to her. I can only speak for myself. I have seen that she has always tried to do new things. I stood up for her genuinely because she was unfairly targeted. To target your fellow actors or your colleagues or your fraternity over th
Read more

Gopichand Malineni opens up about directing Sunny Deol; says, “I wrote the script knowing it’ll be perfect for someone like Sunny”

Taking his stardom to the next level, Sunny Deol signed a rather interesting deal this week. The actor will be making his big Telugu debut with the untitled film, which will be directed by Gopichand Malineni. The film, which is currently being referred to as SDGM, was announced earlier this week with the shooting commencing this month and will have Saiyami Kher as the leading lady as well as Regina Cassandra in a key role. Gopichand Malineni talks about his first collaboration with Sunny Deol In an interview with Hindustan Times, Gopichand Malineni revealed that the script was written for someone like Sunny Deol. Speaking of whether he is nervous or excited about directing Deol, Malineni said, “More than nervous about my Bollywood debut, I feel confident that it’ll be a good film. I wrote the script knowing it’ll be perfect for someone like Sunny. Luckily, Mythri Movie Makers also agreed and helped me approach him. To my surprise, Sunny said yes immediately because he liked it so muc
Read more