From 90-second fad to MEGA BUSINESS: Microdramas get a dedicated spotlight at FICCI FRAMES alongside cinema, OTT, AI and reality TV
Microdramas are no longer being discussed only inside startup offices and short-video companies. The format is now entering one of India's most influential mainstream entertainment-industry forums. FICCI FRAMES 2026, to be held in Mumbai on September 29 and 30, has included a dedicated session titled Microdrama, Mega Business: The Next Content Disruption in its programme. The panel will examine how snackable fiction, creator-led series and platform-first originals are changing content creation, distribution and monetisation. Significantly, the discussion brings together representatives from different parts of the emerging ecosystem — Meta, Zee Entertainment's BULLET Microdrama, Eloelo Group, Kuku and the creative community. That places microdramas on an agenda otherwise populated by some of India's biggest entertainment names. FICCI FRAMES 2026 will feature discussions involving Ayushmann Khurrana, Ekta Kapoor, Ajay Devgn, filmmaker Sriram Raghavan and senior executives fr...