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Wamiqa Gabbi joins Everlite as first national brand ambassador for Senco Gold & Diamonds

Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first-ever national brand ambassador. The association marks a new phase in the brand’s growth as it looks to expand its retail footprint across India and strengthen its connection with younger, fashion-conscious consumers. Everlite currently has a presence across six states and eight cities, with 17 stores across the country. The appointment of Gabbi is part of the brand’s wider expansion strategy, which focuses on building its identity and increasing awareness around lightweight jewellery as an option for everyday styling. Gabbi’s contemporary fashion sense and individual style align with Everlite’s focus on younger consumers, particularly millennials and Gen Z. Her association with the brand comes as lightweight jewellery continues to gain relevance among consumers looking for pieces that can easily transition between different occasions. Speaking about the partnership, ...

GIVA pulls down Kriti Sanon Raksha Bandhan ad after backlash; jewellery brand issues apology

GIVA has withdrawn its recent jewellery advertisement featuring Kriti Sanon following criticism and backlash on social media. The campaign, which was released around Rakshabandhan, has now been pulled down from all platforms. The jewellery brand has also issued an apology on its official Instagram handle, clarifying that hurting anyone’s sentiments was not the intention behind the campaign. In its statement, GIVA said, “We have the highest regard and deep respect for Indian culture, traditions and festivals. As a brand, we have always believed in celebrating these joyous moments with the entire family and this time we wanted to extend the love and celebration to our pets. If our recent advertisement has inadvertently hurt the sentiments of some segments of society, that was not our intent at all. Out of respect, we have withdrawn the said advertisement from all media. Wish you all the love & positivity this festive season!” The advertisement featured Kriti Sanon tying a rakhi to h...

Kriti Sanon GIVA Ad controversy: Nupur Sanon defends sister over ongoing criticism of the festive campaign

Kriti Sanon has found support from her sister Nupur Sanon after a recent GIVA jewellery advertisement featuring the actor sparked a debate on social media over traditional dressing and the idea of an ‘appropriate’ outfit for family occasions. The campaign, which features Kriti in a bralette-style blouse paired with a cape and a draped skirt, has drawn mixed reactions from netizens, particularly in the context of Rakshabandhan celebrations. Now, Nupur has joined the conversation, extending her support to Kriti. Taking to her Instagram Stories, she questioned why another woman’s clothing choice should become a matter of concern for others. “Imagine being this bothered by what another woman chooses to wear. Respectfully EVOLVE!” Nupur wrote. She further added, “I'm the one she ties the rakhi to, and if I don't have a problem, why do you?” Responding to the criticism, Kriti previously shared her perspective on the festival and the importance of its emotions and traditions over clo...

SHOCKING: The Odyssey FORCED out of IMAX despite HISTORIC Rs. 90 cr collections from 34 IMAX screens and 43% occupancy on Day 40; Toxic takes over ALL shows

For 40 days, The Odyssey had a historic performance at the 34 IMAX cinemas of India. The film performed strongly even in the normal theatres but in IMAX, the earnings were rock-solid even after the film entered its sixth week. Sadly, this unbelievable run will now come to a halt, thanks to the release of Toxic, starring Yash, on August 26. A source told Bollywood Hungama, “Toxic is carrying tremendous buzz and moreover, it is an IMAX release. Hence, its distributors asked for all the IMAX shows. However, the performance of The Odyssey is at another level. Even after so many days and weeks, several shows across the country are going house-full. In fact, on Tuesday, August 25, the last day of the film in IMAX, the shows were running with huge occupancy. Of course, the discounted rates played a part. But when viewers are turning up in such large numbers on the 40th day, it is a feat.” The source continued, “This proves that there’s a lot of gas left in the tank. Warner Bros, which distri...

Nimrit Kaur Ahluwalia suffers deadlift injury; says, “I will bounce back, but I also want to bounce back the right way”

Nimrit Kaur Ahluwalia has opened up about a recent injury she suffered during a workout session. The actor reportedly injured herself while performing a deadlift and was subsequently required to take complete bed rest. Sharing an update on social media, Nimrit spoke about the experience and emphasised the need to prioritise recovery while training. For Nimrit, who maintains an active fitness routine, the injury has meant temporarily stepping away from her regular workouts. However, the actor said she is viewing the break as an opportunity to allow her body to recover rather than treating it as a setback. She said, “This has honestly been one of the most painful experiences for me, and it has made me realise once again that no matter how strong or experienced you think you are, you can never take your body or a workout movement lightly. I injured myself while doing a deadlift, and it was serious enough that I had to take complete bed rest. For someone who loves being active and enjoys ...

EXCLUSIVE: Vikas Bahl forays into musical romance with Tribe starring Siddhant Chaturvedi and Alizeh Agnihotri; shooting begins in September

After wrapping up Queen Forever starring Kangana Ranaut, Vikas Bahl is set to embark on his next project. Bollywood Hungama has exclusively learned that Bahl will next direct Siddhant Chaturvedi and Alizeh Agnihotri in a musical drama, tentatively titled Tribe. The film will go on floors in September in the UK. Tribe is said to be inspired by the rise of bhangra-fusion pop in the UK during the 1990s. For an entire generation, UK Punjabi music represented far more than entertainment, it became a form of rebellion wrapped in rhythm, seamlessly blending traditional Punjabi folk sounds with Western musical styles. Set in the 1990s, the film captures the momentum when the post-immigrant generation, with one foot in the UK and the other in Punjab, began experimenting with new sounds and infusing them with their own distinctive flavour, creating an electrifying cross-cultural sound that got audiences of every age onto the dance floor. Produced by Reliance Entertainment, the film is described...

Sajid Khan set to reunite with Akshay Kumar for new film: REPORT

Filmmaker Sajid Khan is reportedly set to collaborate with Akshay Kumar once again, marking a reunion between the director and actor more than a decade after their last film together. According to Filmfare, the duo is preparing to work on a new project that has already received the green light from the production house. A source close to the development revealed, “Sajid Khan will direct Akshay Kumar again. Their new film has been green lit by the production house. Sajid is currently working on Yashvardhan Ahuja's film with Nitanshi Goel. Once that's wrapped up, Sajid and Akshay will shoot their film in London.” Sajid Khan and Akshay Kumar previously worked together on Heyy Babyy, Housefull and Housefull 2, establishing a successful director-actor combination. Their collaboration, however, came to a halt in 2018 when Sajid stepped down as director of Housefull 4 after facing multiple sexual harassment allegations during the #MeToo movement. At the time, Akshay had indicated tha...