Hrithik Roshan lays down HRX Films rulebook: "You are a FOOL if you bypass the director!"; points out secret ingredient behind global success of RRR and Aamir Khan's films in China: "Integrity, conviction, unadulterated vision"
In an interview with BrandEquity, Hrithik Roshan spoke in detail about what it takes for a story to earn a greenlight under HRX Films. He also explained why, for him, the final stamp always comes down to the director’s complete adoption of the script. Talking about his banner, Hrithik Roshan said, “HRX Films is a division of FilmKraft because that is the main school that I learned from. So, HRX Films operates under FilmKraft and it is the sweet spot between the commercial thinking of that school or my dad's school and content that is high on emotions, high on the nuances and HRX Films is about creating that sweet spot that brings both of these together.” He explained, “Some big commercial films I have done are a community experience where you have the entire theatre clapping. But then there are some films that you watch just by yourself, and you feel fulfilled, you cry, and it changes you from the inside. It's cathartic and that catharsis, shall I say, I never get in a highly...