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Watch the drama, BUY the heroine's outfit! Microdramas cross 1 BILLION daily episode views as shopping enters the storyline

India's microdrama revolution is entering an exciting new phase. After capturing audiences with bite-sized stories, dramatic twists and addictive cliffhangers, the rapidly growing entertainment format is now venturing into online shopping! ShareChat and Moj have introduced a new feature called 'Shop the Scene', which allows viewers to purchase products featured in their favourite microdramas while watching them. The development comes at a time when microdramas are generating a staggering 1 billion episode views every day across the ShareChat network, according to figures shared by the company. The numbers underline the phenomenal popularity of vertical storytelling, which has emerged as one of the fastest-growing segments of India's digital entertainment industry. However, the company-reported viewership figure has not been independently verified. The most fascinating aspect of the new initiative is its potential to transform entertainment into a shopping experience. I...

Bigg Boss 20: Qazi Touqeer recalls being labelled “arrogant” after turning down Ekta Kapoor’s TV offer in 2005: “Main chhota tha, 20 saal ka…”

Bigg Boss 20 contestant Qazi Touqeer recently opened up about the opportunities he received in the early years of his career, including a television offer from producer Ekta Kapoor. During a conversation with Aamrapali Dubey, the singer recalled meeting Kapoor in 2005 and explained why he eventually turned down the opportunity. Qazi, who shot to fame after winning Fame Gurukul with Ruprekha Banerjee in 2005, said, “TV maine kabhi kiya nahin. TV ki opportunity bahot badi badi thi. Main khushkismat tha jiske liye Ekta Kapoor ji aayi 2005 mein and she narrated the story.” Qazi Touqeer recalls Ekta Kapoor’s narration Qazi went on to recall his interaction with Ekta Kapoor, saying, “Main sirf unki anguthiyan (rings) dekh raha tha. Rockstar ka pura character Ekta ji mujhe narrate kar rahi hai.” Rather than directly telling Kapoor that he did not want to take up the project, Qazi said he communicated his decision through a woman named Anupama. He explained that he already had a film commitme...

Vidya Balan to open Indian Film Festival of Perth as chief guest in January 2027

The inaugural Indian Film Festival of Perth (IFFP) will be held from January 22 to 24, 2027, with actor Vidya Balan announced as the Chief Guest. She will officially open the first edition of the festival, which aims to introduce audiences in Western Australia to the diversity of Indian cinema. The festival marks a new addition to the celebration of Indian films in Australia. It is being organised by the team behind the Indian Film Festival of Melbourne (IFFM) and the Indian Film Festival of Sydney (IFFS). With established platforms in Melbourne and Sydney, the Perth edition aims to expand the reach of Indian cinema, provide opportunities for filmmakers and audiences to connect, and strengthen cultural ties between India and Western Australia. The announcement of the festival coincided with the visit of Western Australia's Premier, Hon Roger Cook MLA, to India. The initiative reflects the growing cultural and creative links between the two regions and aims to encourage further cul...

BREAKING: Jailer 2 ends with the promise of third part; Hrithik Roshan's massy special appearance has a Chulbul Pandey connection (Spoilers ahead)

The much awaited film Jailer 2 finally released today and has opened on a great note. The first film was highly remembered not just for superstar Rajinikanth's massy performance, songs and elevation moments but also for its various special appearances. The same continues in Jailer 2 as well. However, there's one more exciting cameo this time, that too by none other than Hrithik Roshan. Warning: Spoilers ahead. There were reports already floating pre-release that Hrithik will be seen in Jailer 2. The reports turned out to be true. Hrithik appears at a crucial juncture in the film and helps out Tiger Muthuvel Pandian, played by Rajinikanth. He plays a cool, suave character named Roddy. Roddy confesses that Tiger helped him out 20 years ago and hence, he's forever indebted to him. Hrithik also speaks Tamil and it makes for a great watch. Interestingly, Hrithik Roshan tucks his sunglasses behind his shirt collar, instantly reminding one of Chulbul Pandey (Salman Khan) and his ...

BREAKING: Ramayana is Ranbir Kapoor's second film after Animal to be 3 hours+; gets PG-13 rating in USA

The grand Diwali release, Ramayana, is three weeks away from release, and the excitement is steadily building up with each passing day. It's going to have the biggest release for an Indian film ever globally and the makers have been steadily working towards it. In a significant development, the censor process in the United States of America has been completed. The Motion Picture Association has passed Ramayana with a PG-13 rating. This rating is similar to U/A in India and means that some material maybe inappropriate for children below the age of 13. As per the Motion Picture Association website, Ramayana was awarded the said rating due to 'sequences of strong violence and action, and some bloody images'. The other major development is that Ramayana has been passed internationally with a runtime of more than 3 hours. As per the website of IMAX, the duration of the film is 3 hours and 15 minutes. However, as per trade sources, the English version of Ramayana is expected to ...

EXCLUSIVE: Rohit Shetty-backed Krithi Shetty-starrer titled Hum Tere Pyaar Mein; to be directed by his protégé Vidhi Ghodgaonkar

Rohit Shetty is gearing up for an eventful 2027. He'll kick off the year with the much-awaited Golmaal 5, while his other directorial venture, Maria IPS, starring John Abraham as former top cop Rakesh Maria, is also expected to arrive in cinemas. And that's not all. The blockbuster filmmaker is also presenting a film that marks South actress Krithi Shetty's debut as a leading lady in Bollywood. Bollywood Hungama has exclusively learned that the love story has gone on floors and has also got an interesting title. A source told Bollywood Hungama, “The film is titled Hum Tere Pyaar Mein. The title is apt for the story and, moreover, it has an old-school touch and charm, which is sure to appeal to audiences across age groups.” Hum Tere Pyaar Mein also marks the directorial debut of Vidhi Ghodgaonkar, who has spent 17 years working closely with Rohit Shetty as his protégé. She has worked as an assistant director on films like Golmaal 3 (2010), Singham (2011), Bol Bachchan (2012...

Adivi Sesh writes to Assam government over reported resort development near Kaziranga National Park

Actor Adivi Sesh has written to the Assam government expressing concern over reports of resort development on land associated with Kaziranga National Park. In his letter, the actor urged the authorities to examine the potential environmental impact of the proposed development and prioritise wildlife conservation and the interests of local communities. Kaziranga, a UNESCO World Heritage Site, is known for its biodiversity and population of the endangered greater one-horned rhinoceros. Concerns over construction and tourism infrastructure in ecologically sensitive areas have raised questions about how development can be balanced with the protection of wildlife habitats and natural corridors. In his letter, Adivi called for greater transparency regarding the land involved and urged the government to assess the possible long-term consequences of the proposed development before making decisions that could affect the region’s ecosystem. “Nature does not belong to us; we are only its tempora...