Shah Rukh Khan joins Vodafone Idea as brand ambassador, company unveils new ‘Vi’ logo
Vodafone Idea has announced Bollywood actor Shah Rukh Khan as its new brand ambassador as the telecom company unveiled a revamped brand identity, including a new logo that changes from “V!” to “Vi”. The company also launched a new campaign titled Vi badal raha hai... tayaar rahiye. Khan, popularly known as SRK, will endorse the telecom service provider for the duration of the campaign, although the company has not specified how long the association will continue. The announcement comes as Vodafone Idea, backed by the Aditya Birla Group, works to strengthen its position in the competitive telecom market while seeking funding for its planned Rs 45,000 crores capital expenditure over the next three years. Vodafone Idea CEO Abhijit Kishore said, “This is not simply a logo refresh, it is the first expression of the evolution we are bringing to the Vi Brand. It reflects our ambition for Vi and commitment to shaping what telecom can be – an experience that makes life more rewarding, and full...