Zoya Akhtar and Reema Kagti's Tiger Baby diversifies into ad production: first project to feature cricket legends, deets inside
With a history of creating high-quality content that appeals to urban audiences across the globe, Reema Kagti and Zoya Akhtar's production house, ‘Tiger Baby’ steps into the advertising space. The production house aims to create short-form content ranging from TV and digital video commercials, music videos and brand films while maintaining a high standard of innovative and visually compelling storytelling. Tiger Telly wants to aim to create content that is both entertaining and reflective of the evolving cultural shifts around us. Tiger Telly released their first TVC today, directed by Arjun Varain Singh ( director of the soon-to-be-released film Kho Gaye Hum Kahaan). The commercial is for a used car reselling platform, Spinny, and stars Sachin Tendulkar, Anil Kumble and Yuvraj Singh. Commenting on it, Zoya Akhtar says, “This is Tiger Telly’s first ad film. We are excited. As a studio, we aim to tell stories across all formats and this campaign helped set that up beautifully. We