Netflix reveals viewership stats: 13 percent of US viewership comes from non-English titles, 80 percent of members engage with K-content
Netflix has reaffirmed its commitment to delivering local language content with global appeal at its first International Showcase on Monday. The event, led by Netflix Chief Content Officer Bela Bajaria, featured creative heads from regions including Asia-Pacific (APAC), Latin America (LATAM), Europe, the Middle East, and Africa (EMEA), and India, who unveiled new titles and shared insights on the platform’s growing viewership trends. Expanding Local Storytelling Netflix executives emphasized the platform's deepening partnerships with over 1,000 producers across 50 countries. The company showcased exclusive footage from upcoming non-English titles such as One Hundred Years of Solitude (Colombia), The Leopard (Italy), Last Samurai Standing (Japan), The Empress Season 2 (Germany), Alice in Borderland Season 3 (Japan), and Senna (Brazil), among others. These stories, crafted with local authenticity, aim to captivate homegrown audiences first, a priority Bajaria stressed during the eve